– Place :
MACIF
17-21 place Etienne Pernet
75015 Paris
Métro: Félix-Faure
– Ten years ago Coimbatore Krishnarao Prahalad and Stuart Hart coined the term Base of the Pyramid’ (BOP) which conveys the idea that companies can develop a profitable business by targeting the four billion people living with a few dollars a day in emerging countries.
– A keynote presentation will be done by Stuart Hart (Cornell University), one of the founders of the BOP concept.
– Organized by: Ecole Polytechnique, Chair for Business Economics & Chair for Sustainable Finance and Responsible Investment (Jean-Pierre Ponssard)
– ESSEC Business School, Institut de l’Innovation et de l’Entrepreneuriat Social (Thierry Sibieude) and HEC Paris, Chaire Entreprise et Pauvreté (Frédéric Dalsace).
– To view the full program : http://www.economie.polytechnique.edu/accueil/actualites/conference-sustainability-impact-challenges-at-the-base-of-the-pyramid-february-8-2011-58471.kjsp?RH=1249905580996
