Place :
MACIF
17-21 place Etienne Pernet
75015 Paris
Métro : Félix-Faure
Ten years ago Coimbatore Krishnarao Prahalad and Stuart Hart coined the term Base of the Pyramid’ (BOP) which conveys the idea that companies can develop a profitable business by targeting the four billion people living with a few dollars a day in emerging countries.
A keynote presentation will be done by Stuart Hart (Cornell University), one of the founders of the BOP concept.
Organized by : Ecole Polytechnique, Chair for Business Economics & Chair for Sustainable Finance and Responsible Investment (Jean-Pierre Ponssard)
ESSEC Business School, Institut de l’Innovation et de l’Entrepreneuriat Social (Thierry Sibieude) and HEC Paris, Chaire Entreprise et Pauvreté (Frédéric Dalsace).
To view the full program : http://www.economie.polytechnique.e...
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Conférence "Sustainability & Impact Challenges at the Base of the Pyramid"
8 février 2011