Accueil

Conférence "Sustainability & Impact Challenges at the Base of the Pyramid"

8 février 2011


- Place :
MACIF
17-21 place Etienne Pernet
75015 Paris
Métro : Félix-Faure

- Ten years ago Coimbatore Krishnarao Prahalad and Stuart Hart coined the term Base of the Pyramid’ (BOP) which conveys the idea that companies can develop a profitable business by targeting the four billion people living with a few dollars a day in emerging countries.

- A keynote presentation will be done by Stuart Hart (Cornell University), one of the founders of the BOP concept.

- Organized by : Ecole Polytechnique, Chair for Business Economics & Chair for Sustainable Finance and Responsible Investment (Jean-Pierre Ponssard)

- ESSEC Business School, Institut de l’Innovation et de l’Entrepreneuriat Social (Thierry Sibieude) and HEC Paris, Chaire Entreprise et Pauvreté (Frédéric Dalsace).

- To view the full program : http://www.economie.polytechnique.edu/accueil/actualites/conference-sustainability-impact-challenges-at-the-base-of-the-pyramid-february-8-2011-58471.kjsp?RH=1249905580996




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